Schroders’ Plan for Nature

Natural capital plays a vital role in our economy and society with over half of global GDP depending on the Natural world, posing a significant risk to investment portfolios. Schroders plan for nature outlines its whole-business approach to managing nature-related impacts and exposures , focusing on three key areas: Insights, Influence and Innovation.

I worked closely with the corporate communications content lead to develop a visual identity, which involved creating a digital brochure on the Schroders website and paid social media assets.

The plan was to reach a wide audience which meant that I had to create a visual language that was approachable, and therefore pushed the brand in a more editorial direction. The photography shows nature in all its glory, with impactful bird's-eye view and micro shots highlighting the beauty and importance of nature. The subtle tint colour backgrounds complement the vibrant images, as well as giving the artwork a welcoming and calming quality, counterbalancing the bold typography and serious subject matter.