Battle of the Brits 2020

In 2020, Schroders sponsored the Battle of The Brits tennis tournament. The event, co-organised by Jamie Murray, alongside Schroders and Amazon Prime Video, featured Dan Evans, Kyle Edmund and Andy Murray. This was the first tennis event since Covid-19 and was in aid of NHS Charities Together, and as a result of the campaign, Schroders raised over £120,000.

I worked along side the senior and lead designer on building brand elements both on and off the court. On the court itself we decided on the brand descriptor “Investing for what matters most” with Invest being the key word. We wanted the association of the word invest with our brand for the mass of retail end investors and tennis fans who would be intending the event. 

This was a great opportunity to work collaboratively with our internal Brand and UK Marketing teams, Hogarth (external agency) and the Telegraph. Collaborating with others on the team, I built the concept, print adverts and digital storyboard together before working closely with Hogarth to build the rich media advert to a number of different specs.