Multilocal brand rollout

Branding

Led new brand identity rollout for Multilocal, a digital advertising startup.

Multilocal, founded in 2019 by two former Microsoft executives, helps advertisers and media owners improve digital advertising.
The company recently underwent a rebrand (created by Blink Twice), adopting a bold and bright new visual language.

I worked independently as the main source of design, collaborating closely with the project manager to ensure a cohesive brand rollout. My role involved creating assets such as thumbnails, social media content, brochures, infographics, GIFs, letterheads and email newsletter designs. This project gave me the opportunity to define how the brand would be consistently implemented across multiple touchpoints.

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Dorchester Collection digital advertising