Dorchester Collection digital advertising

Dorchester Collection, a luxury hotel company with ten five-star properties worldwide, recently refreshed its brand and launched a new website. DC acts as the overarching brand to bring together the distinctive brands of each hotel. In collaboration with the Matter of Form agency, the brand team at DC developed a set of gradients, one for every hotel, selecting colours that mirror their unique identities and character to produce unified and cohesive visuals.

Addressing the previously outdated adverts, my role was to create new designs that seamlessly aligned with the brand refresh. Collaborating with the senior designer, I conducted a thorough audit and research before developing a library of designs for various digital advertising channels. This process involved close coordination with the copywriter and brand manager to ensure that the wording and photography authentically represented each hotel while maintaining visual appeal.

The new advertisements are currently in the process of being rolled out.