Student Art Pass freshers’ fair
Campaign, Advertising, Print & Digital
Print and digital assets to promote the Student Art Pass at 2025 university freshers’ fairs.
Student Art Pass (part of Art Fund) offers discounted entry to museums and galleries across the UK, encouraging students to explore and engage with art and culture. Each year, the Student Art Pass team attends university freshers’ fairs to promote memberships and boost sign-ups.
For the 2025 fairs, my task was to refresh the campaign visuals across digital and print, including social media ads, to attract more attention and increase sales on-site. The challenge was to stand out among major commercial brands while maintaining a clean, recognisable aesthetic that resonated with first-year students.
The refreshed identity balanced clarity and vibrancy, creating a cohesive and engaging presence both in-person and online.
